by Jenny Sun | Oct 1, 2017 | User Experience Research
This should come as no surprise, but the most essential component of conducting successful user research is identifying and selecting the right participants. While many enterprise-level businesses have budgets that allow them to hire specialized recruiting firms, this...
by Jenny Sun | Sep 15, 2017 | User Experience Research
Customer interviews can be scary. They mean putting ideas on the line before they’ve been perfected, and potentially having them shot down in a matter of seconds. What’s important to keep in mind, however, is that this process is inevitable. You don’t get to choose...
by Jenny Sun | Aug 25, 2017 | User Experience Research
It’s easy to use tracking software to silently measure how your customers interact with you. Without having to actually ask your users anything, you can measure completion rates, task completion times, rates or errors, conversion rates, time-on-site, and more. But...
by Jenny Sun | Aug 11, 2017 | User Experience Research
Whether you’re in marketing, design, development, sales or customer relations, making your customers feel comfortable, welcomed, and valued is important. But, in order to do this, you need to know the ins and outs of your customer. Who is your target persona, and how...
by Jenny Sun | Jul 4, 2017 | User Experience Research
Are you sure that your product’s user experience (UX) is where it needs to be? If you’re relying strictly on statistics such as your previous year’s sales numbers, you’re missing the bigger picture. Sure, raw sales data is a strong indication that customers are...
