How to Find, Screen and Schedule Participants for User Research
This should come as no surprise, but the most essential component of conducting successful user research is identifying and selecting the right participants. While many enterprise-level businesses have budgets that allow them to hire specialized recruiting firms, this...
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Why Customer Interviews Matter More Than You Think
Customer interviews can be scary. They mean putting ideas on the line before they’ve been perfected, and potentially having them shot down in a matter of seconds. What’s important to keep in mind, however, is that this process is inevitable. You don’t get to choose...
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How to Tell if Your Customers are Happy With Your Product’s UX
It’s easy to use tracking software to silently measure how your customers interact with you. Without having to actually ask your users anything, you can measure completion rates, task completion times, rates or errors, conversion rates, time-on-site, and more. But...
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How to Speak Your Customer’s Language Without Sounding Inauthentic
Whether you’re in marketing, design, development, sales or customer relations, making your customers feel comfortable, welcomed, and valued is important. But, in order to do this, you need to know the ins and outs of your customer. Who is your target persona, and how...
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How to Know When It’s Time to Update Your Product’s UX
Are you sure that your product’s user experience (UX) is where it needs to be? If you’re relying strictly on statistics such as your previous year’s sales numbers, you're missing the bigger picture. Sure, raw sales data is a strong indication that customers are (or...
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Is Your Company’s Latest Idea Valid? How to Conduct the Right Research
Brainstorming sessions usually go one of two ways: you either have a handful of ideas that may work, or your team comes up short and you’re right back where you started with nothing to show for the time spent. Meetings like these leave many companies...
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Why Your Customer Isn’t Always Right But Their Feedback Is
In the retail and hospitality industries, employees are usually taught early on that “the customer is always right.” But is this really a mentality that all of us should adopt? The short answer: not exactly. We’ve all seen what happens when you try to...
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