by Jenny Sun | Oct 1, 2017 | User Experience Research
This should come as no surprise, but the most essential component of conducting successful user research is identifying and selecting the right participants. While many enterprise-level businesses have budgets that allow them to hire specialized recruiting firms, this...
by Jenny Sun | Sep 15, 2017 | User Experience Research
Customer interviews can be scary. They mean putting ideas on the line before they’ve been perfected, and potentially having them shot down in a matter of seconds. What’s important to keep in mind, however, is that this process is inevitable. You don’t get to choose...
by Jenny Sun | May 30, 2017 | User Experience Research
In the retail and hospitality industries, employees are usually taught early on that “the customer is always right.” But is this really a mentality that all of us should adopt? The short answer: not exactly. We’ve all seen what happens when you try to cater to an...
