by Jenny Sun | Aug 25, 2017 | User Experience Research
It’s easy to use tracking software to silently measure how your customers interact with you. Without having to actually ask your users anything, you can measure completion rates, task completion times, rates or errors, conversion rates, time-on-site, and more. But...
by Jenny Sun | Aug 11, 2017 | User Experience Research
Whether you’re in marketing, design, development, sales or customer relations, making your customers feel comfortable, welcomed, and valued is important. But, in order to do this, you need to know the ins and outs of your customer. Who is your target persona, and how...